Sunday 15 April 2012

Pepsi, Bad and Neverland


Pepsi, Bad and Neverland

At the top of his game creatively and commercially, Jackson signed a $5 million endorsement deal with Pepsi-Cola around this time. He, however, was badly injured while filming a commercial for the soda giant in 1984, suffering burns to his face and scalp. Jackson had surgery to repair his injuries, and is believed to have begun experimenting with plastic surgery around this time. His face, especially his nose, would become dramatically altered in the coming years.

That same year, Jackson embarked on his final tour with the Jacksons to the support the album Victory. The one major hit from the recording was Michael Jackson's duet with Mick Jagger, "State of Shock." In 1985, Jackson showed his altruistic side, co-writing and singing on "We Are the World," a charity single for USA for Africa. A veritable who's who of music stars participated in the project including Lionel Ritchie, Ray CharlesBob DylanWillie NelsonBruce Springsteen, and Tina Turner.

Releasing his follow-up to Thriller in 1987, Jackson reached the top of the charts with Bad. It featured five No. 1 hits, including "Man in the Mirror," "The Way You Make Me Feel," and the title track, which was supported by a video directed by Martin Scorsese. Jackson spent more than a year on the road, playing concerts to promote the album. While successful, Bad was unable to duplicate the phenomenal sales of Thriller.

Raised as a Jehovah's Witness, Jackson was a shy and quiet person off-stage. He was never truly comfortable with the media attention he received and rarely gave interviews. By the late 1980s, Jackson had created his own fantasy retreat—a California ranch called Neverland. There he kept exotic pets, such as a chimpanzee named Bubbles, and had his own amusement rides. To some, it seemed that Jackson perhaps was exploring a second childhood. He sometimes opened up the ranch for children's events. Rumors swirled around him, including that he was lightening the color of his skin to appear more white and slept in a special chamber to increase his life span.

In 1991, Jackson released Dangerous, featuring the hit "Black or White." The video for this song included an appearance by child starMacaulay Culkin, and was directed by John Landis. In the video's final minutes, Jackson caused some controversy with his sexual gesturing and violent actions. Many were surprised to see the Peter Pan-like Jackson act in this manner.

Jackson's music continued to enjoy wide-spread popularity in the upcoming years. In 1993, he performed several important events, including the half-time show at Superbowl XXVII. Jackson gave a rare television interview, which aired that February. Sitting down with Oprah Winfrey, he explained hat the change in his skin tone was the result of a disease known as vitiligo. Jackson also opened about the abuse he suffered from his father.

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